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Human Communication Research1
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Dillard, James Price2
Sopory, Pradeep1
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The Persuasive Effects of Metaphor: A Meta-Analysis.
Peer reviewed Peer reviewed
Sopory, Pradeep; Dillard, James Price – Human Communication Research, 2002
Presents a review and meta-analytic summary of existing studies of metaphor's persuasive effects. Indicates that metaphor appears to exert a small effect on perceptions of source dynamism, but shows no demonstrable impact on competence or character. Concludes that the superior organization explanation of metaphor's persuasive impact was most…
Descriptors: Attitudes, Communication Research, Credibility, Higher Education
Persuasion Past and Present: Attitudes Aren't What They Used to Be.
Peer reviewed Peer reviewed
Dillard, James Price – Communication Monographs, 1993
Makes a case for attending to developments in the study of attitude. Considers how the attitude construct has been conceptualized. Examines contemporary thinking about attitudes and draws out implications of that thinking for the study of persuasion. (RS)
Descriptors: Attitude Change, Attitude Measures, Attitudes, Communication Research