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Cho, Jaewun1
DeSarbo, Wayne S.1
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DeSarbo, Wayne S.; Cho, Jaewun – Psychometrika, 1989
This paper presents a new stochastic multidimensional scaling vector threshold model designed to analyze "pick any/n" choice data. A maximum likelihood procedure is formulated to estimate a joint space of both individuals and stimuli. The non-linear probit type model is described, and a Monte Carlo analysis is performed. (TJH)
Descriptors: Consumer Economics, Equations (Mathematics), Factor Analysis, Maximum Likelihood Statistics