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DeSarbo, Wayne S.1
Jedidi, Kamel1
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Jedidi, Kamel; DeSarbo, Wayne S. – Psychometrika, 1991
A stochastic multidimensional scaling procedure is presented for analysis of three-mode, three-way pick any/"J" data. The procedure fits both vector and ideal-point models and characterizes the effect of situations by a set of dimension weights. An application in the area of consumer psychology is discussed. (SLD)
Descriptors: Algorithms, Consumer Economics, Equations (Mathematics), Estimation (Mathematics)