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Direct linkHofmann, Wilhelm; De Houwer, Jan; Perugini, Marco; Baeyens, Frank; Crombez, Geert – Psychological Bulletin, 2010
This article presents a meta-analysis of research on "evaluative conditioning" (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies included in the main sample, the mean…
Descriptors: Stimuli, Conditioning, Effect Size, Meta Analysis
De Houwer, Jan – Learning and Motivation, 2006
Implicit measures such as the Implicit Association Test (OAT) have recently become popular as tools in research on evaluative conditioning. The reason is that these measures are thought to be impervious to changes in valence that are due to conscious propositional knowledge about the relation between the conditioned stimulus (CS) and the…
Descriptors: Association Measures, Conditioning, Stimuli, Interrater Reliability
