Propositional models of evaluative conditioning postulate that the impact of stimulus pairings on liking should depend not on the pairings themselves but on what the pairings imply about the relation between stimuli. Hence, context manipulations that change the implications of stimulus pairings should moderate evaluative conditioning. We…

Evaluative conditioning (EC) is the valence change of a (typically neutral) stimulus (CS) that is due to the previous pairing with another (typically valent) stimulus (US). It has been repeatedly shown that EC effects are stronger or existent only if participants know which US was paired with which CS. Knowledge of the CS-US pairings is usually…

Evaluative conditioning (EC) is generally considered to be one of the routes via which likes and dislikes are acquired. We identify recent trends in EC research and speculate about the topics that will dominate future research on EC. Many of the recent developments in EC research were shaped by functional definitions of EC that refer only to…