Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)

To teach students how to write in a contemporary style, a secondary-school English teacher must be able to describe adequately the kind of writing he expects. Since many modern writers frequently ignore the guidelines proffered in traditional writing handbooks, the "new rhetoric"--a descriptive approach to composition that substitutes…