Descriptor
Advertising | 1 |
Descriptive Writing | 1 |
Expository Writing | 1 |
Higher Education | 1 |
Narration | 1 |
Persuasive Discourse | 1 |
Teaching Methods | 1 |
Writing (Composition) | 1 |
Source
College Composition and… | 1 |
Author
D'Angelo, Frank J. | 1 |
Publication Type
Guides - Classroom - Teacher | 1 |
Journal Articles | 1 |
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Practitioners | 1 |
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D'Angelo, Frank J. – College Composition and Communication, 1978
Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)
Descriptors: Advertising, Descriptive Writing, Expository Writing, Higher Education