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Download full textCulbertson, Hugh M.; And Others – 1985
A study was conducted to explore the influence of newspaper editorial campaign endorsements. The study examined the Louisville (Kentucky) "Courier-Journal," which tends to endorse Democratic candidates, and the Chicago "Tribune," which tends to endorse Republican candidates. It was hypothesized that readers would show higher…
Descriptors: Mass Media Effects, Newspapers, Persuasive Discourse, Political Attitudes
