Can Television Influence People?.

Comstock, George

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ERIC Number: EJ320137

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Can Television Influence People?

Comstock, George

Television and Families, v8 n1 p34-36 Win 1985

Discusses simultaneous airing by three commercial networks and influence on viewers' attitudes of The Great American Values Test, a 30-minute informational program designed to affect viewers' values about environmental issues, racial equality, and sexual equality. The program's effectiveness at influencing behavior was proven by a field experiment. (MBR)

Descriptors: Attitude Change, Audience Analysis, Commercial Television, Mass Media Effects, Programing (Broadcast), Racial Integration, Sex Fairness, Television Research, Values

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A