Reviews research on television and human behavior. Evidence indicates that television affects both the beliefs and behaviors of young people. (MH)

To some degree television is the current inheritor of anxiety over the effects of communications from outside the home, and is not alone among mass media in presenting sizeable amounts of violence. However the accessibility, pervasiveness, and very character of television make it the ultimate mass medium, and hence a cause for concern. Television…

Long range effects may be of three varieties: those which are observable in the immediate period subsequent to exposure but are long range because of their continuing repetitive accumulation with each exposure; those which represent the cumulative or delayed impact on individuals of exposure to television; or those which represent the immediate…

Cites excerpts from the Keynote address to the Joint Foundation Conference whose purpose was to formulate guidelines for future research on the role of television in the lives of young people. (MH)

Discusses two still unfolding scenarios in the history of television--Surgeon General's inquiry into influence of television violence, and the campaign by health authorities against cigarette smoking--and questions whether there is something to be learned from these experiences in relation to banning television advertising of alcoholic beverages.…

This is a review of research relating to the attributes of portrayals which play a role in affecting aggressive behavior. The effects of portrayal can occur at any of three successive stages: acquisition, disinhibition/stimulation/arousal, performance. The older the individual, the more likely the influence is to be in all three stages of…

Women, blacks, the poor, and the elderly view more television than the population as a whole. Does TV serve the needs and interests of these primary viewers? Professor Comstock doubts it and finds these viewers largely disenfranchised by shallow news programs and entertainment that reinforces accepted norms. (Editor/RK)

The evidence in behalf of the power of parents and others to modify TV's impact is, in fact, evidence that educators have an equally great--or even greater--role to perform. (Author)

Television is a large part of growing up in America, and a part that meshes in various ways with other influences. Teachers should understand it, and as the occasion requires, confront, correct, or take advantage of it. Research on television viewing yields five lessons. Television experience is an individual one, although there are definite…

Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)

This review of recent empirical research on the effects of television on children and teenagers begins by examining the results of two surveys which were conducted to determine the opinions of experts in the field. A brief statement of the findings indicates that experts generally agree that television harms formal scholastic achievement while…

Until the 1960's, the prevailing view within the scientific community was that television was a relatively unimportant influence, but studies have shown that television does have an important effect on the behavior of its viewers, particularly aggressive behavior. Consequently, recent research has focused on the role of television in the…

An evaluation was made of the methodology and findings presented in "Television and Antisocial Behavior. Field Experiments," by Stanley Milgram and R. Lance Shotland (New York: Academic Press, 1973). In the book, seven experiments were reported, all concerned with antisocial behavior toward a medical charity. Three episodes of Medical…

Violence and advertising are the most visible of many issues receiving attention in the formulation of policy by govermental agencies, the television industry, and advocacy groups. The role in policy formulation of empirical research that identifies relationships between television viewing, individual thought, and behavior is growing in several…

To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…