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Recent Advances in Research on Cognitive Processing Television Viewing.
Peer reviewed Peer reviewed
Collins, W. Andrew – Journal of Broadcasting, 1981
Reviews findings of recent television research and discusses two dominant issues: the nature and determinants of children's attention to television, and the amount and kind of content retained by different age groups. It is recommended that research on media effects incorporate age-related and individual difference factors. Nineteen references are…
Descriptors: Age Differences, Attention Span, Broadcast Television, Children