Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.

Developed for planners at Prince George's Community College (PGCC), this report presents information to be used in the college's new planning process for fiscal years 1987 through 1991. The first section presents an analysis of the college's current situation, including information concerning PGCC's market share; enrollment trends; and student…

A collaborative study was conducted by representatives of the Prince George's Chamber of Commerce, the University of Maryland University College, and Prince George's Community College to identify the training and professional development activities most desired by county business leaders. Surveys were mailed to 5,000 of the 15,125 businesses…

At Prince George's Community College (PGCC) in Largo, Maryland, a number of environmental and revenue changes in the 1980's resulted in complex political issues for the college. Changes in the county's black population (from 14% in 1970 to 51% in 1990) meant that the faculty's composition no longer reflected the diversity of the student…

Using data provided by the U.S. Bureau of the Census and several Maryland state offices, this report examines Prince George's County in terms of age distribution, migration, and racial composition, and discusses the implications of an older, and increasingly minority county population for Prince George's Community College (PGCC). Following…

Each year, Prince George's Community College (PGCC), in Maryland, prepares a market analysis report to assist the college's enrollment management team in planning recruitment and promotional campaigns aimed at increasing credit student enrollment. This report provides the analysis as of fiscal year 1995 and includes historical data from past years…

Maryland community colleges receive financial support from both the state and their local jurisdiction, as well as from student charges and other income from operations and investments. The proportion of local aid varies considerably across jurisdictions. A study was conducted at Prince George's Community College (PGCC) to measure local support…

Guided by clear planning principles, and under the custodial care of a governance council, the model strategic planning process at Carroll Community College is evidence-driven, connected to budget decisions, and continuously refreshed.

Using a cost analysis system developed by the Maryland State Board for Community Colleges, this report presents information on cost per course, cost per student credit hour, and cost per full-time equivalent (FTE) student for each instructional discipline at Prince George's Community College (PGCC). Total cost figures are the sum of faculty…

A study was conducted at Prince George's Community College (PGCC) to monitor the number of transferring students and their progress at the senior institutions. The automated data collection systems of the Maryland Higher Education Commission made it possible to track student transfers among Maryland colleges and universities, and the College Park…

An effective environmental scan will improve the quality of community college planning and decision making by alerting institutional leaders to the challenges and opportunities in the environment. Scanning can be done in three ways: (1) establishing a scanning committee to gather and synthesize information to guide planning; (2) sponsoring a…

Designed to help institutional researchers transform data into useful information, this paper discusses principles for presenting research results to administrators in the top levels of management. The first section describes ten fundamental principles of data presentation: knowing what information is needed; knowing when the information is…

A study was undertaken at Maryland's Prince George's Community College to determine term-to-term retention rates for the four cohorts of first-time freshmen entering in fall 1990 (n=2,643), fall 1991 (n=2,251), fall 1992 (n=2,563), and fall 1993 (n=2,419). Two measures of retention were determined: the percentage of students who enrolled the…

As student bodies become more diverse and student needs multiply, institutions may find recruitment and retention increasingly challenging tasks. Effective enrollment management can introduce some stability and predictability into the planning context, with the promise of increased efficiency and effectiveness in meeting both student and…

An investigation was conducted at Prince George's Community College to determine Fall 1980 course passing rates within college divisions and departments; passing rates and grade distributions in courses using different modes of instruction; within-term course withdrawal rates; term-to-term retention and attrition rates; students' reasons for…