Each year, Prince George's Community College (PGCC), in Maryland, prepares a market analysis report to assist the college's enrollment management team in planning recruitment and promotional campaigns aimed at increasing credit student enrollment. This report provides the analysis as of fiscal year 1995 and includes historical data from past years to identify trends. The report is divided into the following sections: (1) a current student profile, including number of students, demographics, fall enrollment trends, summer session attendance, student incomes, and financial aid needs; (2) characteristics of first-time college students at PGCC, including goals and plans, socioeconomic status, and academic and socio-cultural background; (3) market share analysis, focusing on the proportion of Prince George County residents attending college in Maryland and PGCC; (4) comparative statistics on the numbers of credit students at PGCC and other Maryland institutions; (5) reasons why potential students fail to enroll at PGCC, examining financial issues, enrollment at other institutions, work schedule conflicts, and transportation difficulties; (6) an analysis of the high school student market, indicating that PGCC enrolls more county high school graduates than any other Maryland four-year college or university; (7) an assessment the adult higher education market in the county, presenting results of a spring 1995 survey of community perceptions of PGCC; and (8) enrollment objectives of PGCC's fall 1995 marketing plan. Tables of enrollment and survey data are included. (TGI)