Focusing on the changing roles of institutional researchers (IRs) due to the widespread distribution of computer technology, this monograph explores the effective application of IR skills to maximize the impact of research on campus policy making. The discussion is centered around three major principles guiding institutional research: know the organization, operate efficiently, and communicate effectively. Following a brief introduction, the first section maintains that IRs must understand both the formal organization and informal networks of communication and power of their institution, as well as its external environment. The second section describes ways in which IRs can operate more efficiently, exploring the proper management of information; keeping up with technological advancements; using personal computers effectively; choosing statistical, database, spreadsheet, graphics, word processing, and desktop publishing software packages appropriately; minimum requirements for computer hardware; possible applications for electronic mail; proper management of people and projects; personal time management techniques; matching tasks to individual techniques; preparing an annual research plan; producing an institutional factbook; creating collaborative projects; increasing office staff; utilizing project-specific employees; and expanding the IR role. The final section examines effective communication, including the creation, use, and misuse of tables and graphs, and choosing an appropriate medium for communicating. Contains 32 references. (MAB)