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Clagett, Craig A. – 1991
Enrollment management includes the processes and activities that influence the size, shape, and characteristics of a student body by directing institutional efforts in marketing, recruitment, admissions, pricing, and financial aid. Institutional research plays an essential, if not the key, role in enrollment management. This report discusses the…
Descriptors: College Administration, College Planning, Community Colleges, Data Analysis
Clagett, Craig A.; Kerr, Helen S. – 1992
Enrollment management is defined as coordinated effort to influence the size and characteristics of an institution's student body through recruitment, admissions, pricing, financial aid, advising, and other policy choices. Enrollment managers must understand the forces that influence individual decisions about college choice and persistence. One…
Descriptors: College Planning, Community Colleges, Data Collection, Educational Policy