Designed to help institutional researchers transform data into useful information, this paper discusses principles for presenting research results to administrators in the top levels of management. The first section describes ten fundamental principles of data presentation: knowing what information is needed; knowing when the information is…

Enrollment management includes the processes and activities that influence the size, shape, and characteristics of a student body by directing institutional efforts in marketing, recruitment, admissions, pricing, and financial aid. Institutional research plays an essential, if not the key, role in enrollment management. This report discusses the…