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ERIC Number: ED592839
Record Type: Non-Journal
Publication Date: 2013-Mar-1
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: N/A
International Student Mobility Trends 2013: Towards Responsive Recruitment Strategies. Research Report 4
Choudaha, Rahul; Chang, Li; Kono, Yoko
World Education Services
The global student mobility landscape is in constant flux. In this report, we aim to address this knowledge gap and assist institutions in prioritizing resources and building capacity. In particular, we discuss three topics: (1) a comparative perspective of international student mobility patterns (both globally and U.S.-focused) based on an analysis of data from multiple sources; (2) trends in recruitment practices from a survey of international enrollment management professionals; and (3) a framework for responsive recruitment strategies for higher education institutions. Our data analysis indicates that the rise of international students in the U.S. is driven by undergraduates, those who pursue business-related disciplines, and those that follow the Intensive English Program pathway. They are more attuned to word-of-mouth communication via social media and need more support services as opposed to the traditional segment of self-directed graduate students. Mirroring these findings, our survey results suggest that external pressures are compelling institutions to seek more aggressive, diverse, and efficient international enrollment growth. Based on our synthesis of experiences and recruitment practices shared by survey respondents, we recommend a framework for responsive strategies that emphasizes the interplay of technology, partnership, and research. This framework will help institutions to understand what works and what doesn't, and deploy informed and cost-effective outreach strategies. There is no magic formula for achieving sustainable international student enrollment growth, especially in the unpredictable environment of globalization. Each recruitment strategy has its own promises and challenges, and yields varying measures of success. But by implementing a holistic strategy based on technology, partnerships, and research, institutions can make their international student recruitment responsive and productive.
World Education Services. Bowling Green Station, PO Box 5087, New York, NY 10274. Tel: 212-219-7300; Fax: 212-739-6100; Web site: http://www.wes.org
Publication Type: Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: World Education Services (WES)
Grant or Contract Numbers: N/A