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Direct linkLin, Kan-Min; Chen, Nian-Shing; Fang, Kwoting – Behaviour & Information Technology, 2011
This study develops a model to examine the key drivers of users' continuance intention of e-learning, based on negative critical incidents (NCIs) standpoints. The developed research model is tested empirically using a field survey of 230 users. This study finds that users' past service encounters (NCIs), belief (perceived ease of use and…
Descriptors: Foreign Countries, Higher Education, Electronic Learning, Persistence
