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The Utilization of Robo-Advisors by Individual Investors: An Analysis Using Diffusion of Innovation and Information Search Frameworks
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Fan, Lu; Chatterjee, Swarn – Journal of Financial Counseling and Planning, 2020
This study examines the roles of internal and external search characteristics and attitudinal factors in investors' decisions to utilize robo-advisor-based platforms. Using the 2015 state-by-state National Financial Capability Study and Investor Survey, this study finds that the need to free up time, higher risk tolerance, higher subjective…
Descriptors: Investment, Innovation, Information Seeking, Financial Services