Selective Exposure and the Reinforcement Hypothesis: An Intergenerational Panel Study of the 1980 Presidential Campaign.

Chaffee, Steven H.; Miyo, Yuko

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Peer reviewed

ERIC Number: EJ276013

Record Type: Journal

Publication Date: 1983-Jan

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Selective Exposure and the Reinforcement Hypothesis: An Intergenerational Panel Study of the 1980 Presidential Campaign.

Chaffee, Steven H.; Miyo, Yuko

Communication Research--An International Quarterly, v10 n1 p3-36 Jan 1983

Tests the traditional two-part hypothesis that partisan predispositions motivate a person to be selectively exposed to political campaign communications, which in turn serve to reinforce those original predispositions. Draws inferences about differences in these processes that exist between adolescents and their parents. (PD)

Descriptors: Adolescents, Behavior Patterns, Communication (Thought Transfer), Communication Research, Mass Media Effects, Media Research, Parents, Political Socialization, Politics

Publication Type: Journal Articles; Reports - Research

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Language: English

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