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Chaffee, Steven H.; Wilson, Donna G. – Journalism Quarterly, 1977
Results of a Wisconsin study and a national study indicate that media richness of a community is associated with greater diversity in the public problems agenda held by the citizens of that community. (GW)
Descriptors: Community Attitudes, Media Research, National Surveys, News Media
Chaffee, Steven H.; Wilson, Donna – 1976
This paper presents a rationale for studying the effect of a community's news media resources on the diversity of topics that the public considers important (the agenda). Research on media effects has followed a model that implicitly assumes that the important effects consist of the persuasion of individuals to adopt specific positions. This paper…
Descriptors: Community Influence, Information Dissemination, Media Research, News Media
Chaffee, Steven H.; Schleuder, Joan – 1985
Noting that attention, or increased mental effort, has long been recognized as an important variable in the processing of mass communication messages, this paper examines both methodological and theoretical issues associated with the measurement of attention, particularly to the news and public affairs content in the news media. After a brief…
Descriptors: Adolescents, Attention, Attitude Measures, Audiences
Allen, Richard L.; Chaffee, Steven H. – 1979
Data from personal interviews with 268 black adults living in predominantly black neighborhoods of San Francisco, California, were used to examine the relationships among political participation, media exposure, and various individual characteristics. Results showed that reading general news magazines had the strongest interaction with the three…
Descriptors: Blacks, Citizen Participation, Communication Research, Information Seeking
Tims, Albert R.; Chaffee, Steven H. – 1983
A study tested the cumulative acquisition model proposed by S. H. Chaffee and A. R. Tims to explain the development of adolescent patterns of news media use. The Guttman scale procedure was used to analyze patterns of news media use across a three-wave panel survey of 366 parent-child pairs over a 2-year period. In each wave, interviewers talked…
Descriptors: Adolescent Development, Adolescents, Cognitive Processes, Developmental Stages
Kennamer, J. David; Chaffee, Steven H. – 1981
As part of a larger study of political socialization in adolescence, 782 adolescents and 718 parents were surveyed to test hypotheses about political information as a function of the early phase of a presidential campaign and the news exposure level of the respondent. Despite shortcomings in the sample design and in the precision of interview…
Descriptors: Adolescents, Adults, Attitude Change, Change Agents