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| Audiences | 2 |
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| Adolescents | 1 |
| Attention | 1 |
| Attitude Measures | 1 |
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| Journalism Quarterly | 1 |
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| Chaffee, Steven H. | 2 |
| Schleuder, Joan | 1 |
| Sun Yuel Choe | 1 |
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| Reports - Research | 2 |
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Peer reviewedChaffee, Steven H.; Sun Yuel Choe – Journalism Quarterly, 1981
Concludes that lost newspaper readership is not directly attributable to deficiencies in the newspaper itself, and that social change might be as important in determining the future of the newspaper in the United States as will the press's performance in the media marketplace. (FL)
Descriptors: Audiences, Journalism, Longitudinal Studies, Media Research
Download full textChaffee, Steven H.; Schleuder, Joan – 1985
Noting that attention, or increased mental effort, has long been recognized as an important variable in the processing of mass communication messages, this paper examines both methodological and theoretical issues associated with the measurement of attention, particularly to the news and public affairs content in the news media. After a brief…
Descriptors: Adolescents, Attention, Attitude Measures, Audiences
