Investigates the relationship between the moment-to-moment occurrence of selected visual and auditory formal features of a prosocial cartoon and two aspects of information processing (visual attention and comprehension). Subjects, 128 White kindergarten and third- to fourth-grade children, were equally distributed by sex and age and viewed the…

Children's television programs broadcast on Saturday mornings (7:00am-12:00pm) on CBS, NBC, ABC, and Fox networks were examined for gender and ethnic representation. For a sample of programs during the 1995/96 television season, raters counted the number of males and females, and the number of Caucasians, African-Americans, Hispanic-Americans,…

In this study, children's selective attention to, and comprehension of, variably-paced television programs were examined as a function of sound effects. Sixty-four children, equally distributed by sex and by preschool and fourth grades, were randomly assigned to one of four treatment conditions which crossed two levels of sound effects (presence…

This paper places research findings within a social learning framework to demonstrate that television influences the development of sex typing in children. First, the presence of sex-typed content in television programming and advertising is documented. Then, the nature of children's attention to and comprehension of televised messages is…

Children's visual attention to, and comprehension of, a television program was measured. A total of 64 children, equally distributed by sex, with 32 in kindergarten and 32 in fifth grade, were randomly assigned to one of four treatment conditions that crossed two levels of content cues with two levels of sound effects. The content cue conditions…

The purpose of this study was to assess developmental differences in children's visual attention to, and comprehension of, a prosocial television program as a function of varying "preplay" formats. (Preplays were defined as advance organizers designed to help a child select, order, and integrate critical televised content into a memory…

Points out that the world of television activates, cultivates, and alters the gender schemata that children bring to the viewing situation. Finds that viewing can also promote creation of new schemata or modification of existing ones. (Author/RWB)

Preplays (critical material presented before a televised program) were inserted before three sections of a televised story to determine if they would improve children's attention and comprehension by providing overall plot structure for selecting and integrating important story events. The preplays varied on two orthogonal dimensions: presence or…

Discussion of comprehension and attention processes of children viewing television programs highlights a study that was conducted to examine the potential impact of sound effects on children's visual orientation to television programs which varied in the rate of program pace. Results for four treatment groups of preschool children and fourth…