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Calvert, Sandra L.1
Lipinski, Judith M.1
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Lipinski, Judith M.; Calvert, Sandra L. – 1985
This paper places research findings within a social learning framework to demonstrate that television influences the development of sex typing in children. First, the presence of sex-typed content in television programming and advertising is documented. Then, the nature of children's attention to and comprehension of televised messages is…
Descriptors: Childhood Attitudes, Children, Comprehension, Literature Reviews