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Calvert, Sandra L.; And Others – Child Development, 1982
Investigates the relationship between the moment-to-moment occurrence of selected visual and auditory formal features of a prosocial cartoon and two aspects of information processing (visual attention and comprehension). Subjects, 128 White kindergarten and third- to fourth-grade children, were equally distributed by sex and age and viewed the…
Descriptors: Attention, Children, Comprehension, Recall (Psychology)
Lipinski, Judith M.; Calvert, Sandra L. – 1985
This paper places research findings within a social learning framework to demonstrate that television influences the development of sex typing in children. First, the presence of sex-typed content in television programming and advertising is documented. Then, the nature of children's attention to and comprehension of televised messages is…
Descriptors: Childhood Attitudes, Children, Comprehension, Literature Reviews
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Calvert, Sandra L.; Huston, Aletha C. – New Directions for Child Development, 1987
Points out that the world of television activates, cultivates, and alters the gender schemata that children bring to the viewing situation. Finds that viewing can also promote creation of new schemata or modification of existing ones. (Author/RWB)
Descriptors: Behavior Patterns, Childhood Attitudes, Children, Cognitive Structures