The multi-disciplinarity of visual literacy has become even more pronounced in an age of digital information. What shared questions do we ask in our research, where does our work intersect and how do those intersections define the field of visual literacy? Through an analysis of the articles published in the "Journal of Visual Literacy" from its inception in 1981 through 2017, this article aims to identify the research topics and questions that tie together the diverse disciplines in which visual literacy research takes place and to suggest areas for future research. Mapping the questions that drive our research can help us better define the field, better articulate the value of our scholarship and better share our work with those in the communities in which we teach and practice.