This paper discusses the public relations problem facing school boards and suggests board action to alleviate these problems. The author emphasizes that one of the most critical instruments of public relations is the board meeting. To improve board meetings as mediums of public relations, the author suggests (1) improving procedures for handling business matters, (2) adopting a more deliberate approach to policy formation, and (3) opening at least one meeting a month to the public as an instrument of public relations. The author also suggests methods for obtaining public involvement in school affairs. (JF)