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Bowler, Mike

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Textbook Publishers Try to Please All, but First They Woo the Heart of Texas

Peer reviewed

Bowler, Mike – Reading Teacher, 1978

This excerpt from the series that won the 1977 IRA Print Media Award discusses the attempts of textbook publishers to meet the current market trends and to sell in states which have an approved statewide list. (MKM)

Descriptors: Elementary Secondary Education, Publishing Industry, Textbook Preparation, Textbook Selection

The Making of a Textbook

Bowler, Mike – Learning, 1978

Publishers of textbooks are subject to pressure from public opinion and regional bias as well as criticism from teachers and boards of education. (JD)

Descriptors: Instructional Materials, Publishing Industry, Social Attitudes, Textbook Content