Textbook Publishers Try to Please All, but First They Woo the Heart of Texas.

Bowler, Mike

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Peer reviewed

ERIC Number: EJ173362

Record Type: CIJE

Publication Date: 1978

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Textbook Publishers Try to Please All, but First They Woo the Heart of Texas

Bowler, Mike

Reading Teacher, 31, 5, 514-8, Feb 78

This excerpt from the series that won the 1977 IRA Print Media Award discusses the attempts of textbook publishers to meet the current market trends and to sell in states which have an approved statewide list. (MKM)

Descriptors: Elementary Secondary Education, Publishing Industry, Textbook Preparation, Textbook Selection, Textbook Standards

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