NotesFAQContact Us
Collection
Advanced
Search Tips
Author
Boster, Franklin J.1
Hunter, John E.1
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Peer reviewed Peer reviewed
Hunter, John E.; Boster, Franklin J. – Communication Monographs, 1987
Examines the dimensionality of compliance-gaining message use (CGMU) ratings. Analyzes data from three studies, suggesting that the multidimensional solutions they present are spurious. Presents a unidimensional model which claims that CGMU is related nonlinearly to message choice. (JD)
Descriptors: Communication (Thought Transfer), Communication Research, Models, Persuasive Discourse