Descriptor
Communication (Thought… | 1 |
Communication Research | 1 |
Models | 1 |
Persuasive Discourse | 1 |
Research Methodology | 1 |
Rhetorical Criticism | 1 |
Speech Communication | 1 |
Source
Communication Monographs | 1 |
Author
Boster, Franklin J. | 1 |
Hunter, John E. | 1 |
Publication Type
Journal Articles | 1 |
Reports - Research | 1 |
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Hunter, John E.; Boster, Franklin J. – Communication Monographs, 1987
Examines the dimensionality of compliance-gaining message use (CGMU) ratings. Analyzes data from three studies, suggesting that the multidimensional solutions they present are spurious. Presents a unidimensional model which claims that CGMU is related nonlinearly to message choice. (JD)
Descriptors: Communication (Thought Transfer), Communication Research, Models, Persuasive Discourse