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| Communication Monographs | 1 |
Author
| Boster, Franklin J. | 2 |
| Hunter, John E. | 1 |
| Stiff, James B. | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedStiff, James B.; Boster, Franklin J. – Communication Monographs, 1987
Replies to the previous article's review of arguments against the Elaboration Likelihood Model (ELM). Considers the effects-of-evidence-on-attitudes argument unconvincing and explains why. (NKA)
Descriptors: Attitude Change, Cognitive Processes, Communication Research, Models
Hunter, John E.; Boster, Franklin J. – 1978
The purpose of this paper is to introduce a model of the psychological processes that take place when a persuader decides to use or not to use a given persuasive message. The assumption is made that if the perceived emotional impact of a message is more positive than an ethical threshold (which varies from person to person), the persuader will use…
Descriptors: Behavior Patterns, Behavior Theories, Cognitive Processes, Communication Research
