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Boster, Franklin J.1
Hullett, Craig R.1
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Hullett, Craig R.; Boster, Franklin J. – Communication Monographs, 2001
Argues that value-expressive attitudes and social-adjustive attitudes are based in a person's values. Indicates formation of these attitudes among the undergraduate student subjects depended more on the match between the value-content of the persuasive messages and the extent to which the message recipients hold those values than their level of…
Descriptors: Attitudes, Communication Research, Higher Education, Interpersonal Communication