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Download full textBoser, Judith A.; Clark, Sheldon B. – 1990
This study of survey research experts was conducted to determine desirable characteristics of mail questionnaires. The 82-item Likert-scale instrument used in the study covered general appearance, instructions, choice of items, choice of response options, wording, order of items, and item format. The instrument was administered to: 8 subjects who…
Descriptors: Attitude Measures, Item Analysis, Likert Scales, Mail Surveys
