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Borton, Terry; And Others – 1975
The Philadelphia City Schools engaged in a four-year program to develop and test dual audio television, a way to help children learn more from the massive amount of time they spend watching commercial television. The format consisted of an instructional radio broadcast that accompanied popular television shows and attempted to clarify and amplify…
Descriptors: Audiovisual Instruction, Commercial Television, Educational Radio, Educational Research
Borton, Terry; And Others – 1972
An experiment assessed the potential effectiveness of "dual audio television instruction" (DATI) as a mass education medium. The DATI consisted of a radio program heard by children while they watched television shows. The audio instructor did not talk when the television characters spoke, but used the "quiet" times to help with…
Descriptors: Audiovisual Aids, Audiovisual Communications, Broadcast Industry, Cognitive Processes
Borton, Terry; And Others – 1975
The Philadelphia City Schools engaged in a four-year program to develop and test dual audio television, a way to help children learn more from the massive amounts of time they spend watching commercial television. The format consisted of an instructional radio broadcast which accompanied popular television shows and attempted to clarify and…
Descriptors: Audiovisual Instruction, Commercial Television, Educational Radio, Educational Research