Students who travel abroad for study bring with them a wealth of cultural resources and expectations that influence their ability to adapt and acculturate into their new environment. While the ability to fit into their new context is a largely personal endeavour, for students from Confucian heritage societies, the cultural expectations of family…

Little is known about how a family in the Peoples Republic of China (PRC) makes decisions on cross-border study. International marketers and managers in higher education turn to research based on Chinese student preferences. However, such research ignores cultural traditions steeped in Confucian ideals of family and the subsequent roles and…

Mainland China is one of the largest sources of undergraduate and postgraduate students. Previous research has identified the push-pull factors and features that influence a student choice of study abroad destination. This article extends understanding by identifying and examining what 251 mainland Chinese parents and 100 students rated as most…