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In Turbulent Times, 2 Small Colleges Brace for the Worst
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Blumenstyk, Goldie – Chronicle of Higher Education, 2008
About a year ago, Heidelberg College pumped up its spending for a new, streamlined scholarship program, and then promoted its simplified formula so that students would know how much they could get before they even applied. Heidelberg's strategies worked as it was able to brought in the second-largest class in its 158-year history and a gain in its…
Descriptors: Private Colleges, Small Colleges, Scholarships, Student Recruitment