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Direct linkBlau, Gary; Halbert, Terry; Atwater, Craig; Kershner, Ronald; Zuckerman, M. Michael – Journal of Education for Business, 2016
This study compares correlates of two outcomes: satisfaction with a bachelor of business administration degree, and business school reputation influencing students' perceived market value to potential employers. A sample of 261 graduating business school seniors completed a fall 2014 survey measuring these outcomes and a number of correlates.…
Descriptors: Undergraduate Students, Business Administration Education, Student Satisfaction, Reputation
