Marketing and Selective Admissions.

Blackburn, James C.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ223404

Record Type: CIJE

Publication Date: 1980-May

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Marketing and Selective Admissions.

Blackburn, James C.

Journal of the National Association of College Admissions Counselors, v24 n3 p25-28 May 1980

Marketing techniques have proven useful in several types of admissions situations. The results of a 1979 study of admissions officers' use of marketing techniques indicate that several marketing techniques have been used successfully in situations where selective admissions procedures pertain. (Author)

Descriptors: Access to Education, Admissions Officers, College Admission, Enrollment, Higher Education, Information Services, Marketing, Open Enrollment, Selective Admission, Student Recruitment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A