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| College Admission | 2 |
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| Marketing | 2 |
| Student Recruitment | 2 |
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| Blackburn, James C. | 2 |
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Blackburn, James C. – College Board Review, 1980
A study on the use and effectiveness of marketing in postsecondary admissions is discussed. The study shows that only 8 of 16 marketing techniques were used by more than half of the respondents. The broader scheme of marketing is seen as not having been put to use fully by admissions officers. (MLW)
Descriptors: Admissions Officers, College Admission, Cost Effectiveness, Higher Education
Blackburn, James C. – Journal of the National Association of College Admissions Counselors, 1980
Marketing techniques have proven useful in several types of admissions situations. The results of a 1979 study of admissions officers' use of marketing techniques indicate that several marketing techniques have been used successfully in situations where selective admissions procedures pertain. (Author)
Descriptors: Access to Education, Admissions Officers, College Admission, Enrollment
