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| Journal of the National… | 1 |
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| Blackburn, James C. | 1 |
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Blackburn, James C. – Journal of the National Association of College Admissions Counselors, 1980
Marketing techniques have proven useful in several types of admissions situations. The results of a 1979 study of admissions officers' use of marketing techniques indicate that several marketing techniques have been used successfully in situations where selective admissions procedures pertain. (Author)
Descriptors: Access to Education, Admissions Officers, College Admission, Enrollment
