The general public usually expresses evaluations of universities through statements of satisfaction or dissatisfaction. This study describes citizen's values regarding: (1) the importance of various university goals and activities; (2) the importance of various academic fields or disciplines; and (3) the importance of various reasons for attending the University of Minnesota. The relationships between these categories of educational values and citizen satisfaction with the University of Minnesota is examined. A stratified random sample of 722 Minnesota citizens received a questionnaire that had a series of items related to the purposes of the study; 56 percent responded. Common factor analyses were used to identify categories of educational values. Citizens' values regarding important goals and activities of the University and their values regarding important reasons for attending the University were used to explain their satisfaction. (Author/JMF)