What is known about recruiting and retaining teachers for hard-to-staff-schools runs counter to many of the assumptions undergirding the teacher quality provisions of No Child Left Behind. Evidence regarding incentives, recruitment pathways, new teacher induction programs, and alternative routes shed considerable light on what needs to be done to ensure a "highly qualified" teacher for every student. Educators, armed with the right knowledge, can play an important role in getting both the funding and politics in place to create and support the policies and programs that can make a difference.