Argues that literacy professionals, in schools as well as colleges and universities, need to write for the general public, and that if they do not, they are contributing to an educational crisis of unprecedented proportions. Provides suggestions on and examples of how to write for the general public. (SR)

Unlike trends in reading and writing instruction which are shortlived, such as speed reading, performance contracting, and the i.t.a. (initial teaching alphabet), certain influences exist which contribute to lasting improvements in reading and writing. Several factors can help to distinguish trends from the more permanent influences on education.…