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| Classical Literature | 1 |
| Communication Research | 1 |
| Comparative Analysis | 1 |
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| Persuasive Discourse | 1 |
| Rhetorical Criticism | 1 |
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| Benoit, William L. | 1 |
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Benoit, William L. – 1984
Both rhetorical theorists and attitude change theorists agree that characteristics of the source of persuasive communication can improve the persuasiveness of that message. Writers from both perspectives have approached this notion from two divergent perspectives. Isocrates was concerned with the speaker's prior reputation, which is quite similar…
Descriptors: Classical Literature, Communication Research, Comparative Analysis, Credibility
