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Peer reviewedBenoit, William L.; Brinson, Susan L. – Communication Quarterly, 1994
Describes AT&T's long distance service interruption in New York on September 17, 1991, as a serious threat to its corporate image. Analyzes the advertising actions taken by AT&T to restore its image. Discusses three primary strategies developed in the advertising: mortification, plans for correction, and bolstering. (HB)
Descriptors: Advertising, Communication (Thought Transfer), Communication Research, Discourse Analysis
