This information analysis identifies emerging counseling priorities for the 1990s and suggests ways that counselors might prepare themselves for the future. The nine priorities discussed in the paper include: (1) learning to learn; (2) life transitions; (3) technology, computers, and counselors; (4) demographic trends and their impact on counseling; (5) marketing; (6) stress management; (7) resource resourcefulness; (8) change agentry; and (9) personal empowerment. Learning styles and preferences of students, reasons that counselors should counsel according to a client's learning style, and ways that counselors can help students learn to learn are examined. Differences between counseling adults and counseling students are explained, psychological concerns of adults seeking counseling are enumerated, and counselor areas of contribution are discussed. The section on technology gives characteristics of computers and technology, examines new and emerging counselor roles in using computers, and discusses counselor role priorities. Several demographic trends are identified and their impact on counseling is considered. Marketing issues discussed include product and service life cycle, marketing in counseling, marketing concepts, and a marketing list for counselors. The section on personal empowerment gives characteristics of self-empowered persons and describes counselor opportunities and responsibilities. (NB)