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| Becker, Lee B. | 1 |
| McCombs, Maxwell E. | 1 |
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Agenda setting provides an analysis strategy for linking press coverage and voter perceptions of front runners, and underscores the importance of studying the primaries early in an election year. Two studies were undertaken in 1976. The first study, in Onandaga County (New York), involved telephone interviews of 335 registered Democrats in late…
Descriptors: Elections, Mass Media, News Media, Political Attitudes
