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Peer reviewedBecker, Lee B.; Dunwoody, Sharon – Journalism Quarterly, 1982
Reports data that link media use to knowledge of public affairs and this knowledge to voter behavior in local elections. (FL)
Descriptors: Elections, Knowledge Level, Mass Media Effects, Media Research
Peer reviewedBecker, Lee B.; Doolittle, John C. – Journalism Quarterly, 1975
Descriptors: Elections, Higher Education, Information Seeking, Journalism
Download full textBecker, Lee B. – 1977
One of the most difficult problems facing scholars interested in conducting empirical research concerning the gratification that audience members seek or receive from the media is measurement of gratification itself. This paper outlines the strategies commonly used by researchers and describes some of the limitations of each. Particular attention…
Descriptors: Audiences, Information Needs, Mass Media, Media Research
Becker, Lee B.; Blood, R. Warwick – 1983
A study conducted in Columbus, Ohio, assessed the importance of voter uncertainty in motivating media use and use of specific campaign information. Data were collected from a telephone survey of 540 persons registered to vote in Columbus or surrounding Franklin County. Decisional difficulty, likelihood of vote change, and knowledge about the…
Descriptors: Decision Making, Elections, Evaluative Thinking, Mass Media
