Descriptor
| Broadcast Industry | 1 |
| Evaluation Methods | 1 |
| Information Dissemination | 1 |
| Journalism | 1 |
| Mass Media | 1 |
| News Media | 1 |
| News Writing | 1 |
| Newspapers | 1 |
| Performance Criteria | 1 |
| Performance Specifications | 1 |
| Press Opinion | 1 |
| More ▼ | |
Source
Author
| Becker, Lee B. | 1 |
Publication Type
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textBecker, Lee B. – 1977
This speech advocates the establishment of empirical standards for evaluating the success or failure of press performance. The ideal measure, as outlined in the speech, includes information on specific news coverage, the daily operation of the press, and the media institution's past performance. This information should be precisely gathered and…
Descriptors: Broadcast Industry, Evaluation Methods, Information Dissemination, Journalism
