Descriptor
| Advertising | 1 |
| Credibility | 1 |
| Higher Education | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Newspapers | 1 |
| Publicize | 1 |
| Surveys | 1 |
| Television | 1 |
Source
| Journalism Quarterly | 1 |
Author
| Becker, Lee B. | 1 |
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Peer reviewedBecker, Lee B.; And Others – Journalism Quarterly, 1976
Descriptors: Advertising, Credibility, Higher Education, Mass Media
